Packaging is so critical to sales when manufacturing cosmetics.
There are many other factors, too, that are packaging related that go beyond esthetics.
Here is an absolutely BEAUTIFUL Lipstick Tube from Amazon.
When procuring packaging from Amazon, the quantities are usually in very small amounts versus bulk packaging from a dedicated Supplier.
Often, you cannot procure 'non-stock' items such as this in quantities of less than 10k units.
Shopping on Amazon for packaging can open up a plethora of really unique options. This is perfect for brands that offer ultra luxury cosmetics that range in price from $100 US and higher.
I am of the opinion that you do not have to match packaging SKU for SKU. Packaging styles can differ and that can be the appeal of your brand.
An option like this packaging and others can be lucrative for manufacturers that offer bespoke formulating & production. You can offer custom boxes, over the top beauty kits in train cases, premium gift sets that boast custom graphics and top of the line gifts with super wide pure satin ribbon.
This type of packaging, the kind that's available in limited quantities and super high end, can be available for community Makeup Making parties and events. Your guests will be in awe instantly at the few-of-a-kind rarely seen options you have. This type of setup is optimal for a cosmetics manufacturing brands offering milestone birthday celebrations, intimate wedding showers, corporate soirees, and other luxe gatherings.
Review ratings and give small quantity packaging a try. You can establish capsule collections around specific holidays and even community efforts.
Samantha Dickey [@ LinkedIn] is a STEM Advocate and an expert in lab-scale Color Cosmetics Manufacturing & Graphics Technology.
Her early career days included AutoCAD drafting, around-the-clock manufacturing in production quantities of multi-millions per year, and Lab Science testing & corporate Leadership.
Her professional skills & talent includes meticulously drafting detailed workflows for organizational excellence and high quality high design products & experiences.
She continues to make strides in STEM by empowering teens & lab-scale producers in cosmetics manufacturing technology.
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