Of all the cosmetics to focus on in a manufacturing Masterclass, why Lip Gloss?
One, you get to focus on production with lipids. Lipid-only products are easier for beginning formulators & manufacturers to learn with and work with versus water-based cosmetics. Additionally, due to the basically limitless combinations of pigments & other ingredients, even advanced formulators & manufacturers have creative challenges to pursue, develop, and master.
Second, Lip Gloss is a color cosmetic you can manufacture with foundational startup Lab equipment. We adore producing classic Lipstick in tubes, however, they require specialized lipstick tools and corresponding packaging diameters.
Next, Lip Gloss yields small, yet instantly impactful, volumes of product when compared to bath and body products, for example. When producers manufacture an 8 ounce bottle of luxury body lotion, that size typically makes 1 bottle. 8 ounces of bulk Lip Gloss can produce approximately 36 tubes for around the same retail price or even more depending on branding and raw materials (and other factors). Additionally, the small package size lends itself well to small batch manufacturing storage and workspace requirements.
Fourth, Lip Gloss is popular with wide age ranges. Masses of consumers from tweens to whatever adore their favorite Lip Gloss.
Next, Lip Gloss is both fashion & function. Lip Gloss ingredients are inherently soothing for lips and provides a barrier layer of protection from environmental factors. This makes Lip Gloss appealing for both beauty and necessity.
Next, Lip Gloss can be varied by adjusting pigment concentration & formula ingredients for opacity and coverage. Lip Gloss can add shimmer and/or boast cream finishes.
Additionally, Lip Gloss packaging has a relatively long use up rate versus similar sized packaging. This factor means the environmental costs for the packaging has an extended life cycle helping to justify its cost and impact.
We could keep going and going, however, we’ll conclude that Lip Gloss is a perfect vehicle to show off unique branding. Forward thinking niche markets can hold their own on the designer cosmetics counter.
Just one more! Gaining mastery in Lip Gloss manufacturing is a brilliant segue to producing other profitable color cosmetics. Training in lab-scale Lip Gloss manufacturing, as part of the process, prepares startup makeup manufacturers for Lipstick manufacturing, Tinted Lip Balm manufacturing, Liquid Matte Lipstick manufacturing, Mineral Foundation manufacturing, Highlighter manufacturing, Bronzer manufacturing, and even Nail Polish manufacturing (from a pre-made base).
Start now! Launch you Lab!
Samantha Dickey [@ LinkedIn] is a STEM Advocate and an expert in lab-scale Color Cosmetics Manufacturing & Graphics Technology.
Her early career days included AutoCAD drafting, around-the-clock manufacturing in production quantities of multi-millions per year, and Lab Science testing & corporate Leadership.
Her professional skills & talent includes meticulously drafting detailed workflows for organizational excellence and high quality high design products & experiences.
She continues to make strides in STEM by empowering teens & lab-scale producers in cosmetics manufacturing technology.
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