A woman applying lipstick in front of a small mirror on a white surface.

START THE PRODUCT THAT STARTS IT ALL

This is the formula that could define your legacy — the product that kicks open the door for your brand and sparks lasting excitement in your customers.

Our product development program gives you the full framework to build from our performance-proven lab formulas — refined through real-world production, shaped by hands-on expertise, and in some cases, sharpened by over a decade of use and evolution in the market.

Person holding a pink lip gloss bottle and applying it with the wand.

formula product development $60,000+

Every formula development project includes the foundation, clarity, and tools to create a standout formula that’s made to perform:

  • A formula customized for your brand, built from one of our performance driven lab bases — proven in retail, wholesale, and small-batch manufacturing environments — starts at $60,000 per SKU [estimated lead time: 10 - 12 weeks and more].

  • A step-by-step Standard Operating Procedure for small-batch production labs from mixing to filling.

  • Complete ingredient sourcing list and bill of materials.

  • Packaging compatibility guidance.

  • Up to two minor refinement adjustments, if needed, to dial in performance, texture, or sensory experience.

  • Non-exclusive rights formula use (available under royalty terms for a set timeframe, with no additional upfront cost).

  • Optional exclusive-use license, if you want to make this formula your own, starting at $45,000 and more.

  • A clear path to manufacturing on your own.

  • Optional Packaging Development & Engineering starting at $15,000.

Young woman applying pink lip gloss while looking in a small mirror at a makeup station.

IS THIS RIGHT FOR YOU?

This development track is built for serious brand builders who want more than a placeholder product — they want the one.

  • You’re a beauty brand founder with a clear or emerging sales system — online, in retail, or direct-to-consumer.

  • You are a brand owner who intends to manufacture your own products or partner with a manufacturer of your choice for scale.

  • Teams who already have professional packaging and design resources and want to pair those assets with groundbreaking formulations.

  • You want input and insight into development — not just a finished product, but the manufacturing know-how that empowers you long after launch.

  • You value design, performance, and purpose — and want a formula that can represent all three.

  • You’re preparing for a proof-of-concept, a curated launch, or a seasonal or signature collection.

  • You’re looking for a development partner with real experience in manufacturing and science — not just theory.

  • You want the option to license, or later purchase, exclusive right to formulas.

  • This is not for brand owners seeking fast-turnaround private label products. It’s for those who want to create original, scalable, high performance products.

Close-up of a person with a ring on their finger placing a black ribbon around a black box with a plastic window showing a card that reads 'WALK YOUR OWN WAY. SURF.' in white text.

WHAT WE SPECIALIZE IN

We work with founders who want to lead with products that look as good as they perform. We specialize in:

COLOR COSMETICS

  • Liquid matte lipsticks

  • Classic lipstick tubes

  • High-shine and pigmented lip glosses

  • Mineral foundation powders and blushes (luxury loose formulations)

  • Concealers & solid foundation formulas

  • Luminous highlighters & bronzers for face and body

  • Nail polish blends and collections (from premium pre-made bases)

BATH & BODY

  • Silken body oils and dry oil mists

  • Aromatic body products with essential oil infusions

  • Salt and sugar body polishes

  • Body butters

COMPLEXION CARE (Anhydrous)

  • Balancing face oils

  • Activated powder masks

EMULSIONS AND ACTIVES

  • Oil-in-water solutions

  • AHA formulations

  • Advanced knowledge & facilities required

HOW IT WORKS

1. SHARE YOUR VISION

Fill out the Let’s Make Something Beautiful form below. This is your first real step toward product development — a bold move that helps clarify your vision and set the direction.

2. SUBMIT A DEVELOPMENT REQUEST

Your request begins the blueprint. We’ll ask deeper questions, review your goals, and determine if we’re the right fit. There’s no obligation to continue — but at this stage, you’ll already be more focused, more clear, and more confident in what you want to build.

→ Have your own NDA? We’re happy to sign it before you share.

3. BOOK YOUR CONSULTATION + $2,000

This consultation dives deep. We refine your concept, recommend the right lab base formula, and outline your next steps.

If we move forward, this $2,000 applies toward your full formula development.

4. BEGIN FORMULA PRODUCT DEVELOPMENT + $60,000

The full development investment is $60,000 per SKU, with the initial consult applied. Here’s how it works after your $2,000 consult:

  • $18,000 deposit to start the formulation and customization process.

  • $20,000 milestone payment after delivery of 1 unit of your customized formula [estimated lead time: 10 - 12 weeks and more].

  • $20,000+ final payment before shipping of final refinements.

  • Optional Packaging Development & Engineering — Starting at $15,000. Includes packaging selection, material sourcing, compatibility testing, visual mockups, and coordination with manufacturers for packaging procurement, MOQs, and sourcing details [estimated lead time: 10 - 12 weeks and more].

5. APPROVE / ADJUST

  • We’ll ship 1 unit of your formula sample, you give us feedback, and (if needed) we’ll refine.

let’s make something beautiful

Tell us what you’re dreaming up — a new formula, a rebrand, a custom launch — and we’ll respond with thoughtful ideas, feedback, or a next step.